UTM Parameter Guides and Builders

These pages explain each UTM parameter with a tool. Build a tagged link, pick a clean utm_source, name a campaign, tag ad variants, turn paid keywords into utm_term values, or copy channel examples.

Tools in this group

• UTM Campaign: Build a Consistent utm_campaign Name — Combine date, product, audience, region, offer and channel into one clean utm_campaign value, check it against GA4's channel rules and add it to a link.
• UTM Content: Tag Every Variant of a Link — List your ad creatives, buttons or link positions and get one tagged URL per variant, ready to copy or download as CSV.
• UTM Example Links for Every Channel — Thirteen ready-made UTM link examples by channel. Type your page and campaign once and every example updates, with the GA4 channel each one lands in.
• UTM Parameters: What Each One Does, With a Live Builder — Fill in the nine GA4 UTM parameters and watch the tagged link build live, or paste a tagged link to see what each part means and where Google Analytics reports it.
• UTM Source: Pick the Right utm_source Value — Type where your link will be placed and get a clean, consistent utm_source value, plus the GA4 channel it lands in with different mediums.
• UTM Term: Turn Paid Keywords Into utm_term Values — Paste your paid-search keywords and get clean utm_term values, with match-type symbols removed or kept and the encoding shown.