UTM builder, link checks and A/B test math

Link and URL Builders

These tools build the links. Make a campaign URL, add UTM parameters to the links in an email, produce the string for Meta ads or a Final URL suffix for Google Ads, or add any query parameters to a URL.

Tools in this group

  • Campaign URL Builder for GA4 — Build a campaign URL with every GA4 parameter, see which ones you should always set, and check which GA4 channel the traffic lands in. Not affiliated with Google.
  • Email UTM Builder — Paste the HTML of your email and get the same email back with UTM parameters on every link. Only the link addresses change; utm_content is suggested per link and editable.
  • Facebook UTM Parameters Builder for Meta Ads — Build the string for the URL parameters field of your Facebook and Instagram ads with Meta's dynamic parameters, and see the resolved link with sample values.
  • Google Ads UTM Parameters: Final URL Suffix and Tracking Template — Build a Final URL suffix and a tracking template with ValueTrack and custom parameters, check them, and see the landing page URL with sample values.
  • URL Builder (Query Parameters) — Add any query parameters to a URL as name/value rows, choose how spaces are encoded and copy the finished URL, or paste an existing URL and split it into rows to edit.